Things that make you go aah... a revelation, the 'I get it moment', kicking off your shoes after a long day, fluffy puppies, scurrying spiders. One word, many ways to contextualise it.
As a graphic designer, my job is to ask questions, research and understand what each client needs from each brief, an then deliver results in a creative, bespoke and timely manner.
I have worked as a freelance designer since 2009 with start up companies, national charities and multinational corporates. Each time I approach the brief by gaining a thorough understanding of the client's goals and then think of an idea to solve this. All good and effective design has an idea behind it, a rationale and a development process that means the finished work is the most approriate to suit the brief.